"It is a noisy world and we have to be to very clear about what we want the world to remember us for."
Talking to our clients and associates, you will inevitably discover we have a distinctive personality.
We see the ETL agency personality on three edges:
We are a creative idea factory. Our business is to generate brilliant ideas: simple innovative concepts that work as digital communication.
Talk to 10 to 25 business consultants, researchers and thinkers, they will tell you that creativity is the most practical thing a business needs: innovations have always been the playground of economic opportunity.
We like breakthroughs; we like our work to stand out for our clients. Our campaigns are always neat and elegant. We are sophisticated, witty, and aggressive.
We like people with instincts and the guts to follow them. We like to inspire distinguished thinking.
Our agency has strong creative ideals; we admire our mentors and heroes from the past and present. We all aspire to be virtuosos of creativity.
We love what we do and we feel good about it.
We spend time and give attention to details. In fact, we spend more time than most agencies when it comes to researching and finessing our ads.
Our agency people come from diverse backgrounds (consulting, marketing, psychology, and other fields) to unleash their intellectual and creative energies in our inspirational environment.
We have such a passion for this business and we are so excited about what we do that it strongly affects our clients, their results, and most importantly their bottom lines.
We are a lean and fast organization (we hate rigidities). We have installed a democratic and effective management system.
The recommendations we make to our clients are the recommendations we would make if we owned their websites; we are their online business partners.
We are not interested in short-term results.
We are frank and respectful with our clients. We are honest with clients, colleagues, vendors, and above all, honest with the consumers.
Our proof of success is the success of our clients.
Our clients have benefited so much from our resources that they have continually asked us to work on multiple areas: "We have been very successful with your website idea," said one of our clients, "now repeat that success for my entire digital marketing plan." ETL becomes a full value-added partner for our clients.
We perform each activity under our own roof, based on the needs of each client and each project. We encourage and support and integrated communication approach between marketing, technology and the creative side.
Breakdown by department:
% of Total Clients
ETL Interactive is a member of the Triana Group alliance, an international corporate development firm based in New York. The partnership provides additional expertise in: software and hardware technologies, medical services, biotechnology and healthcare technologies.